April 8, 2025
Season
1
Episode
4

The Path Through Entrepreneurship Isn't Straight

Ashley Wen
Founder/CEO, RADICAL | San Francisco, CA

In this episode of idk about you, Ashley Wen — founder of RADICAL, a company reshaping the bra industry with custom-fit technology. Ashley opens up about her journey from edtech to entrepreneurship, the personal struggles that fueled her mission, and the emotional experience behind RADICAL's bra fittings. She also reflects on RADICAL’s next chapter, lessons in burnout, and why giving yourself grace is essential — whether you’re a founder, creator, or just figuring things out.

What You’ll Hear:

🎯 Ashley’s early career in edtech and what inspired RADICAL

🔥 How an uncomfortable bra led to a patented, custom-fit solution

💭 Navigating vulnerability, body image, and self-love

🛠️ The behind-the-scenes of building hardware, an app, and a brand

💸 The realities of startup funding and stepping back from your own company

🤝 Why middle schoolers, flag football, and community college are part of Ashley’s current chapter

Connect With Ashley: